The AI for Churches Podcast
The AI for Churches Podcast
Ep. 21: AI In Church Media: Practical Applications | Brad Zimmerman
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Episode Overview

Brad Zimmerman, Creative Director for Watermark Church (MI), joins the podcast to share his journey with AI and how he incorporates it into various church projects, particularly in image generation. Bart and Pastor also explore the ethical considerations of using AI-generated images, especially within church and religious settings.

Dissecting the Practical Applications of AI in Creative Projects With Brad Zimmermann

David Thorne gains game-changing insights from Brad Zimmerman on practical ways to maximize AI tools for generating and optimizing quality images for church projects. From Midjourney to ElevenLabs, Brad shares the secrets behind his project’s success, along with the developments he’s eager to explore with these tools in the near future.

 

Notable Quotes

  • Bart at [3:29] – “[W]hen we start dabbling in image generation, we’re talking about full on AI generated – this is not AI-assisted content.”
  • David at [5:36] – “[AI image generation tools] can become an extension of your thinking and creative writing process.”
  • Brad at [27:42] – “[Having AI] doesn’t mean we stop creating – it doesn’t mean we stop doing. It just means what we can do becomes not necessarily harder, but becomes better or more complex, or the sky becomes more limitless.”
  • Brad at [29:55] – “[A] lot of people just assume – because of what they see – that when you type in a prompt or speak in a prompt – when you’re interacting with some sort of generative AI – that you’re going to get exactly what you want the first time.”
  • Brad at [38:48] – “[On dealing with potentially biased content] Whether it’s got an image in it or not, go do the research for yourself. Now, that takes a lot of time, takes critical thinking, but that is the only way for you to know.”
  • Brad at [56:09] – “AI moves very fast – a little bit of time in AI is like a few months, not multiple years.”

 

Episode Highlights

  • (1:34) AI Image Generation Ethics
  • (19:42) Getting to Know Brad
  • (22:34) Brad’s Journey With AI
  • (29:02), (43:18) Practical Uses of AI for Brad
  • (38:16) Addressing Concerns About AI Bias in a Christian Context
  • (50:18) Excitement About AI Capabilities Moving Forward

 

Resources & Links

Dr. David Thorne

AI For Churches

Brad Zimmerman

Useful Tools for Creative Directors

Mentioned